People.
On April 14th 2024, Ross and Kathy Abraham received news that would alter their lives forever. Their deeply loved son and brother, Jaaden, was in a severe accident that had caused an unsurvivable brain injury. Their family spent four days in ICU at Gold Coast hospital and it became their home.
Two nights before his accident, Jaaden talked to us about how his life was a balance of both beautiful and crazy.
Their hope and prayer is that Jaaden’s legacy and story will live on through the work of Beautiful Crazy. They want to spread the same zeal he had for life and the love he had for community, while extending the kindness they received from our “waiting room friends” to others.
Their heart is to help you find connection and support during difficult times—you are not alone.
Production.
Creative fundraising campaign for social media distribution.
PR Campaign – Providing photography + media compiles to broadcast channels – tv, radio, print and online.
Photography + Video for Social Media
Impact.
Report coming soon.
