





We’ve been working with Eczema Support Australia since 2019, creating content aligned to their core values of connecting, informing, and advocating. Eczema Support Australia relies on philanthropic donations and grant funding to develop resources empowering Australians living with eczema.
Last year we were sitting in a grant funding meeting, ready to pitch an idea with the ESA team when we were told that the meeting was to share the good news of winning the grant. The win was based on the work of Eczema Support Australia and the content we’ve already built together. For Little Drum Pictures, the win is a testament to the power of collaboration and storytelling.
The end result: “The ItchY Switch”
For Little Drum Pictures co-creating the “Itchy Switch” isn’t just another project—it’s a chance to do work that lives beyond the screen, creating a lasting impact in people’s lives. Every part of the creative process and the deliverables serves a higher purpose of building connections, promoting awareness, and empowering a community that truly benefits from the team and work of Eczema Support Australia.
People.
Eczema Support Australia (ESA) provides essential information, connection, and advocacy to Australians living with eczema, striving to help them overcome challenges and thrive.





Production.
Project Management: Jude Kalman
Creative: Teenager & Young Adults Living with Eczema Steering Committee + Teen stories from around Australia + Jude Kalman
Writing: Teenager & Young Adults Living with Eczema Steering Committee + Teen stories from around Australia + Jude Kalman
DOP: Luke Sheehan + Jude Kalman
Camera Assistants: Jemma Kuchel + Leilani Roelofs
Editing: Jude Kalman + Jemma Kuchel
Animation: Jude Kalman
Photography: Jude Kalman
Short film: “The Skin Effect” inspired by a true story from Laura
Cast: Many thanks to Kings Christian College teachers and students for their time and talents
Makeup: Kylie Eustace
Short film: “S_creams” inspired by true accounts from Rhea
Cast: Rhea





Deliverables:
1 x 12 min Full Length – 16:9
5 x 2.5 min Segmented – 16:9
1 x Trailer – 16:9, 1:1
1 x Behind the Scenes – varying screen platforms – 16:9
1 x Stage One Video + Graphical + Written Posts – 16:9, 1:1
1 x Stage Two Video + Graphical + Written Posts – 16:9, 1:1
Hero Photography – print + web


Impact.
If you or someone you know is living with eczema and needs support please reach out to Eczema Support Australia.
Here’s a snapshot of the impact being made with The Itchy Switch campaign and educational video resources, launched in March 2024. Amidst a social media landscape full of eczema misinformation, this content is reaching around 40,000 views a month.
Eczema Support Australia:
“We had a drop in viewers last month due to our shift in social media ad spend. However, it’s worth noting that the Itchy Switch campaign has seen 17,078 video views this month alone, with nearly 9,000 viewers watching the videos in full—a great indicator of content quality.”