Eczema Support Australia

PEOPLE.

The World Health Organization ranks eczema amongst the top five non-fatal diseases in the world. This misunderstood disease impacts approximately 25% of Australian children and more than 5% of adults. A visible skin disorder with reactions often unseen and underrated, many individuals and their families experience social isolation, anxiety, confusion, financial pressure and deteriorating health due to this complex and chronic skin disease. Support is growing for families affected, but awareness of their challenges is lacking.

PRODUCTION:

Creative: Melanie Funk + Jude Kalman

Camera / Editor / Photographer: Jude Kalman

Ongoing deliverables include marketing, educational and advocacy campaigns which encompass both film and photography.

IMPACT.

Awareness stories, content and campaign about Australian children and families living with Eczema. National broadcast coverage; Channel 9 news, A Current Affair, Courier Mail and news.com.au

Stories and content for the “SOS Save our Skin Campaign” resulted in popular eczema treatment Dupixent being added to the Pharmaceutical Benefit Scheme (PBS), helping hundreds of Australian families living with eczema.

Educational video resources were produced for early childhood centres, schools and families living with eczema.

Teenagers Living with Eczema – Niamh’s Story Cutdown