People.
FreddyMatch is a simple and secure volunteer recruitment and management system. Matching volunteers and organizations.
Our pitch was to create a fun, light-hearted campaign promoting Freddy Match’s brand and its fresh, bold approach to volunteering.
Rethink Volunteering’s set and costume design were the backdrop to the photography and video advertisements unashamedly promoting the brand. Its exaggerated expressions and props are an example of the different types of volunteering opportunities found at Freddy Match.
The campaign aims to promote a fresh approach to volunteering, engaging youth and corporate audiences to rethink why and how they could volunteer.
Production.
Creative: Client + Jude Kalman
KEY MESSAGE – RETHINK VOLUNTEERING + FIND YOUR MATCH ON
BRAND – FREDDY MATCH
YOUTH CAMPAIGN SYNOPSIS
In this exaggerated comical approach, Liam and Abbie discover volunteering and the matches they have in volunteering.
CORPORATE CAMPAIGN SYNOPSIS
In this light-hearted and fun approach, corporate characters discover the varying opportunities of volunteering and how they can make a match.
Director + Photography + Sound + Editor: Jude Kalman
Camera Assistants: Eliza Chambers
Interns: Abbie Knight + Sophie McGregor
Deliverables:
Hero imagery + graphics for social, web and print
3 x Corporate ads
3 x Youth ads
Impact.
If you are seeking opportunities across Australia to volunteer and or an organisation that needs volunteers please head to Freddy Match to find your match.