People.
Girl Guides Queensland invited us to pitch a campaign that would inspire and promote volunteer sign-up for leadership roles throughout Queensland.
Our campaign focused on celebrating the legacy and power of generational leadership and interaction that the Girl Guides have demonstrated since 1910.
Inspired by the “Girl Guide Promise” and the 2023 smash hit movie that starts with B; this campaign encompassed the use of short videos, photography, and social media posts, celebrating the”Girl Guide’s”promise of empowerment.
Girl Guides Australia adopted the campaign’s success.
Production.
Creative Campaign for Volunteer Leader Sign-Up: Jude Kalman
DOP: Jude Kalman
Camera Assistants: Jake Lawlor + Leilani Leilani Roelofs
Photography: Jude Kalman
Editing: Jude Kalman
Intern: Abbie Knight
Deliverables:
Hero Photography images
1 x Hey Girl Video
1 x Before B Video
1 x Behind the Scenes – Hey Girl
Impact.
The Girl Guides continue to empower girls across the globe to find out more please visit Girl Guides Australia