PEOPLE.
Lou Duggan is better known as Baker Girl Lou, an entrepreneur who founded Cake 2 the Rescue, a small business that brings big results in homemade cakes.
Cakes to the Rescue is more than just making us mere mortals look good in the kitchen and at our kids birthdays at the core of her business lies a heart for community. Her online banter is engaging, encouraging and has created an authentic, caring online group of people, across the country who cheer each other on in the kitchen and life.
PRODUCTION.
Creative: Lou Duggan + Jude Kalman
Photography: Jude Kalman
A selection of stills for website and promotional purposes.
IMPACT.
Lou is building this business for profit and people. She doesn’t bang on about it but her business is quietly philanthropic, generously donating her expertise and products to local charities. How cool is that!