People:
Seed the Ground provides food waste composting services and runs Urban Compost Hubs to keep food out of landfill, across the Gold Coast, Australia.
Production:
When approached by the founders of Seed the Ground we were delighted to see this community initiative reach new audiences and grow across our hometown on the Gold Coast.
Together, we identified the need to promote and communicate; the who, what, how, and why of Seed the Ground.
Target Audience/s:
1. Gold Coast females 25-50.
2. Gold Coast Early Childhood Centres.
3. Gold Coast Cafes.
The concept was to create shareable video and photography that introduced Seed the Ground to new audiences/markets, and celebrate the identified values of this local community initiative; the environment & community.
Key Messaging:
Seed the Ground + Local environmental locations + Local cafes/restaurants + Locals (people).
Creative: Client + Jude Kalman
Director + Camera + Photographer + Editor: Jude Kalman
Camera Assistant: Eliza Chambers
Deliverables:
Hero imagery + graphics + social media + web + print
1 x 1 min Seed the Ground Explainer
1 x 1 min Swap n Go Explainer
1 x website video header
Impact:
To see the impact being made across the Gold Coast please visit our friends Seed The Ground