The Vital Way

People.

The Vital Hub.

Imagine a place where innovative and immersive techniques and technologies come together to help disengaged young people reintegrate with their community.
That’s the VitalHub.

By focusing on emotional and social intelligence, The Vital Hub creates experiential learning that goes beyond clinical theory.

Preliminary University Research has reported 100% positive impacts in attitude & life choices after 6 weeks.

Production.

The creative idea and production focussed on the client’s core values of courage, confidence, and capability, showcasing The Vital Hub’s innovative, inclusive, and action-based learning tools that empower teenagers. Providing visual assets for their recent brand refresh, created by the client.

Through immersive video and photography, we highlighted the technology and interactive experiences and spaces at The Vital Hub.

Volunteer teens took part in a two-day shoot, exploring the technology and engaging with the Hub’s programs firsthand. This enabled us to capture authentic expressions – at times, pausing to direct expressions that would overemphasize their reactions, creating vibrant visuals.

Creative: The Vital Way + Jude Kalman

Director + Camera + Photography + Sound + Editor: Jude Kalman

Camera Assistant: Eliza Chambers.

Deliverables:

20 x Hero photography images for website + print

1 x 1 min Explainer video – Target audience: Schools, General practitioners, Psychologists, Youth Workers.

1 x min Explainer video – Target audience: 13 – 18.

2 x reels no sound

Social media deliverables – landscape + portrait

Impact.

The Vital Hub is located in Ipswich, Queensland.

The Vital Hub – Youth version

Seed the Ground

People:

Seed the Ground provides food waste composting services and runs Urban Compost Hubs to keep food out of landfill, across the Gold Coast, Australia.

Production:

When approached by the founders of Seed the Ground we were delighted to see this community initiative reach new audiences and grow across our hometown on the Gold Coast.

Together, we identified the need to promote and communicate; the who, what, how, and why of Seed the Ground.

Target Audience/s:

1. Gold Coast females 25-50.

2. Gold Coast Early Childhood Centres.

3. Gold Coast Cafes.

The concept was to create shareable video and photography that introduced Seed the Ground to new audiences/markets, and celebrate the identified values of this local community initiative; the environment & community.

Key Messaging:

Seed the Ground + Local environmental locations + Local cafes/restaurants + Locals (people).

Creative: Client + Jude Kalman

Director + Camera + Photographer + Editor: Jude Kalman

Camera Assistant: Eliza Chambers

Deliverables:

Hero imagery + graphics + social media + web + print

1 x 1 min Seed the Ground Explainer

1 x 1 min Swap n Go Explainer

1 x website video header

Impact:

To see the impact being made across the Gold Coast please visit our friends Seed The Ground

1 x 1 min Seed the Ground Explainer

Global Care Australia

People.

Global Care Australia is the charity arm of the International Network of Churches (INC). Operating under the Global Care banner, local churches across Australia endeavour to demonstrate the practical love of Christ.

With the long-standing tagline/mission statement: “Mates Helping Mates” Little Drum Pictures expanded on and leveraged the taglinge and came up with the “Meet Our Mates” campaign; a series of short photographic articles and video stories following the key stakeholders of Global Care Australia. Stories about volunteers, recipients, staff and strategic partners aim to promote and celebrate the people and work of Global Care.

Production:

Creative: Jude Kalman

Director + Camera + Photography + Sound + Editor: Jude Kalman

Impact:

Each local Global Care operation responds to the specific needs of the people in their respective community. Local operations have established food care programs, counselling services, low-cost shopping opportunities, and support for minority groups. In the event of a natural disaster, local churches are equipped and empowered to respond accordingly.

Gold Coast Music Awards – Big Sound 2018

PEOPLE.

In 2018, the team from Blank Street Press partnered with the Gold Coast Music Awards to showcase Gold Coast music acts and bands at Queensland’s premier music industry event Bigsound.

The objective was to capture the importance of Bigsound as a promotional experience for the Gold Coast Music Awards, it’s artists and award-winners, and the Gold Coast music scene. Bands like Hollow Coves, San Mei, and Eliza & the Delusionals appear in the piece as well as key music industry stakeholders, all championing the cause of the Gold Coast music scene.

PRODUCTION.

Creative: Jude Kalman

Camera + Sound + Interviews: Jude Kalman

Editor: Jude Kalman

Deliverable:

1 x 4 min video

IMPACT.

Blank Street Press were able to promote a variety of music acts, demonstrating their commitment to the Gold Coast Music Awards, also acknowledging the support of the City of Gold Coast who sponsor the event and other music industry development activities.

The Gold Coast Music Awards has continued to be a key event on the music industry calendar in Queensland. 

Excerpt from 4 min edit

Earth Worthy

People.

Early in 2022 we travelled with Jessica Clark, a social entrepreneur and the founder of Earth Worthy, to beautiful Bangladesh to capture and create content.

Jessica left her corporate career to start Earth Worthy; an eco-friendly homewares social enterprise.

From their handloom 100% cotton blankets to compostable jute bags, every product Earth Worthy sells is sustainable and ethically produced. By embracing traditional crafts and natural fibres they are able to create beautiful long lasting pieces that minimise environmental impact and do not cost the earth.

Earth Worthy cares for people and the planet. Employing survivors of the Rana Plaza collapse they ensure employees are earning a liveable wage and working in better conditions.

Production:

Creative: Kym Basoka (Inkywords) + Jude Kalman

Camera: Jude Kalman + Kym Basoka

Photography: Jude Kalman + Kym Basoka

Edit: Jude Kalman

Brand: Kym Basoka

Content for website and socials, video wallpaper for trade shows, photography for promotional purposes.

Impact.

You can join in the impact by visiting earthworthy.co and purchasing their products! The more products they sell, the more people they employ … and their eco-friendly products are a better purchase for the planet!

Watch Jess’ story

Nevertheless Journal

People.

When women like Chloe Popa (one of the amazing women behind this magazine) approach you about a new Australian print magazine that wants to share stories about women and non-binary people achieving remarkable things in everyday life, to connect and uplift our community and encourage women to make a difference through their own life journey… and they want a promo teaser… our answer was always going to be YES!

Production.

Creative: Chloe Popa + Jude Kalman

Camera: Jude Kalman

Camera assistant: Eliza Chambers

Music: Hussy Hicks

1 x 1 min promo teaser

Cutdowns + Verticals for reels

Impact.

This project is currently still in its start-up stage. You can join the impact by backing their first edition and visiting their Kickstarter Campaign page.

Thanks in advance! We love a good magazine read!

Nevertheless Journal cutdown

Lou Duggan

PEOPLE.

Lou Duggan is better known as Baker Girl Lou, an entrepreneur who founded Cake 2 the Rescue, a small business that brings big results in homemade cakes.

Cakes to the Rescue is more than just making us mere mortals look good in the kitchen and at our kids birthdays at the core of her business lies a heart for community. Her online banter is engaging, encouraging and has created an authentic, caring online group of people, across the country who cheer each other on in the kitchen and life.

PRODUCTION.

Creative: Lou Duggan + Jude Kalman

Photography: Jude Kalman

A selection of stills for website and promotional purposes.

IMPACT.

Lou is building this business for profit and people. She doesn’t bang on about it but her business is quietly philanthropic, generously donating her expertise and products to local charities. How cool is that!

Pet Wellness Centre

People.

Businesses that are bettering our communities our kind of people!  

Meet Cathy U’ren. She is the Chief Wellness Officer of Pet Wellness Centre.

Pet Wellness Centre is on a mission to look after our pets and vets.

The Australian Veterinary Association (AVA) website advises that vets are at a “significantly higher risk of suicide than the general population”.  Cathy is working to bring change to the industry, one pet and one vet at a time.

Pet Wellness Centre aims to improve wellness of humans and the community by focussing on the wellness of pets. According to Cath, healthy pets make people better people and better people make better communities.

Pet Wellness Centre is a generous business too. They support Story Dogs in their local community and are a gold sponsor for major Gold Coast pet event Paws in the Park.

Production.

1 x 5 min PWC – Our Story

1 x min Meet the team

1 x 1 Nixon’s story

3 x cutdowns for social media / marketing

Impact.

Cutdown for social advertisement

Mission Educate

PEOPLE.

Mission Educate is an Australian Christian aid organisation working with Mozambicans to bring educational initiatives to the nation of Mozambique, Africa.

We made a series of stories which included “The Power of Education” a short film about the work of Mission Educate. It was used for fundraising and awareness purposes.

PRODUCTION.

Creative: Jude Kalman

Director + Camera + Sound + Photographer + Editor: Jude Kalman

Deliverables:

1 x 12 min short documentary

1 x 9:45min short documentary

1 x 5 min Celia’s story

4 x cutdowns

Photography used for promotional, annual reports and other communications.

IMPACT.

The portfolio of work won The Graham Wade Pilgrim Award in 2020.

Katura’s Story won the best short documentary at the LAMPA film festival in 2019.

Currently streaming on Good TV.

Excerpt from Celia’s Story
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